Independent estate agency, rooted in Notting Hill.
Will Gregory
Williams London was founded by Will Gregory, who has spent more than sixteen years advising clients across the London property market. Most recently, Will led a sales team at Knight Frank's Notting Hill office, advising buyers and sellers across Notting Hill and the wider Prime Central London market.
The agency was established with a simple intention: to combine experienced property advice with a more personal approach. One where clients have direct access to senior representation throughout the process, supported by a close-knit team who share the same commitment to service and attention to detail.
Today, Williams London advises on sales, lettings, private acquisitions and off-market opportunities, with a particular focus on Notting Hill, Kensington and the Royal Borough of Kensington & Chelsea, and assists a number of those same clients in the country through an established network of trusted regional partners.
Williams London is supported by a close-knit team across lettings, marketing and client services, allowing us to provide the personal attention of an independent agency without losing the depth of expertise that clients expect.
Our role is simple: to provide trusted representation and experienced guidance at every stage of a property journey.
How we work.
- Privately, first
- Most of our instructions are introduced quietly to a small, established register of buyers and their advisers before any wider release is considered.
- Considered representation
- We help to prepare a home properly, photography, presentation, professional advice, so that it is shown at its best, to the right people, only once.
- Senior, throughout
- Every instruction is led personally by Will, supported by a close-knit team across lettings, marketing and client services. Clients keep direct access to senior representation from the first conversation to completion.
- Few, by design
- We take a small number of instructions each year. We say so honestly when a sale is not the right fit for the practice.